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They're the developer responsible for Warcraft, Starcraft, Diablo, and Overwatch. You'd think that they'd have built up enough good faith and brand recognition to set out on their own by this point. However, I also think it's fair to say that, from an outsider's perspective, the idea of a company as enormous and popular as Blizzard needing outside help to sell their already popular games seems unnecessary. I'd like to disclose now that I have never worked in video game publishing, and probably never will, so you should take my opinion with a grain of salt because I am by no means an expert. I'd like to ask a very simple question about the relationship that Blizzard has with Activision, and it goes like this: Why does a company as successful as Blizzard need a publisher to help make and sell their games? What is the Purpose of a Publisher?īungie is not the only studio that Activision has been involved with for some time - let's talk about Blizzard. This led the public to respond negatively - unnecessarily so considering that the games would have sold just fine on Bungie's legacy alone, and it would have made plenty of money without any of the extra stuff on top. It was like the Fable 3 Black Dye controversy on steroids.īoth Destiny and Destiny 2, whatever you think of their quality or value as games, were demonstrably limited in how creative and complete they could be due to a publisher who saw fit to make them tentpole titles before they had even released. This was on top of Destiny 2's loot boxes, "Bright Engrams," which also cost additional real money and horribly affected Destiny 2's loot economy. "Shader" items, which had previously allowed players to re-color pieces of their armor for free, suddenly became one-time use items that players had to buy with real money. Multiple expansions to the game were planned from day one, as was the case with the first game, which left some fans upset. These monetization-first business decisions only continued to escalate and snowball after Destiny 2 came out.
While others still came away from Destiny with very positive opinions, and there is certainly a large fan-base for it, these types of business decisions, which affected the game artistically, are still worth mentioning.
Many fans of Bungie's previous work on the Halo franchise felt that the game's overall quality was somewhat lesser because of this. For example, the original game had sections of its story, as well as backstory on important characters, sectioned off in multiple DLC expansions that were planned from launch. If you're just joining us now, here's a brief recap of Activision's history with Destiny and Bungie.ĭestiny, as a series, has been characterized by mixed customer opinions and weird business decisions since the first game debuted back in 2014. But common practices from Activision, and other companies like it, are setting a worrying trend for larger studios and the industry as a whole.
It's important to remember video game publishers are a very necessary thing in the industry, and they can help to promote and publish games that may not be able to reach their intended audience otherwise.
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Many people have been applauding Bungie on this decision to be free from their publisher, and I feel that this reaction, and indeed video game publishers as a whole, should be closely examined.